Dot Com Disclosures: Information About Online Advertising
Information Technology and Business lawyer David Shaw was interview by Compliance Week reporter Karen Kroll on the FTC's effort to revise its guidelines for online advertising.
In the past decade, society has seen the explosive rise of mobile marketing, the “app” economy, use of “pop-up blockers,” online social networking, and more, none of which is addressed in the now decade-old FTC guidelines regarding Internet advertising.
Online promotion is the lifeblood of many businesses and, as such, any changes to how online advertising is presented to potential customers can affect bottom lines due to the time, money and valuable resources potentially necessary to comply with the new rules. Comments now being taken by the FTC are critical in helping them modify the guidelines without drastically impacting online advertising efforts.
Click to read the full article, "FTC to Update Online Advertising Guidelines."